Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

UK Data Protection Policy

UK GDPR Compliance

Elsie & Tom is committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We process personal data lawfully, fairly, and transparently, ensuring that your information is protected with the highest standards of security.

Your Data Subject Rights Under UK Law

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you at any time.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure: You have the right to request deletion of your personal data, subject to certain legal exceptions (also known as the 'right to be forgotten').
  • Right to Restrict Processing: You can request that we limit how we use your personal data in certain circumstances.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.
  • Right to Object: You can object to our processing of your personal data for direct marketing purposes or on grounds relating to your particular situation.
  • Rights Related to Automated Decision Making: You have rights regarding decisions made solely by automated means that produce legal or similarly significant effects.

How We Protect Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, and regular security assessments.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by UK law. Once your data is no longer needed, we securely delete or anonymise it.

International Data Transfers

Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or other mechanisms approved under UK GDPR.

Contact Us About Your Data

If you wish to exercise any of your data subject rights, have questions about our data protection practices, or wish to lodge a complaint, please contact us using the form above or email us directly. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

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